Copyright Freakisthenewblack 2015 All Rights Reserved
Freakisthenewblack is a dynamic, print focused womenswear brand that was created in 2009.
Inspired mainly by the visual art movement known as Pop Art, fashion designer Melis Acar Bosi founded the label. The initial pieces was born out of the quest to find the perfect tshirt; tshirts which were not only unique and fun but also made from quality fabrics and special prints. With that in mind the approach has been putting love & energy in every piece of the collections whilst giving all the designs a hip & funky twist.
Later on what started with only tshirts evolved into playful dresses, tailored jackets and pants accompanied by flirty skirts and shorts. The brand now offers a complete wardrobe solution for the stylish girl, who is a beloved lover of arts, has a keen eye on designer fashion and who values and appreciates culture and quality.
The real philosophy behind the label, as it can also be seen looking at its name, is that a litte bit of weirdness is good! Our inspiration falls out of the realms of predefined stereotypes and the vast cliched models that determine our behaviour. It is the individual eccentricity and uniqueness that is what we cherish continously as our fuelling power.
The main resource is the myths of everyday life which surface in consumer culture and surround us practically everywhere. This is why we look back to the Pop Art movement because it is much rather a collective term for artistic phenomena which is associated with various superficial aspects of society. Our designs are cheerful, vibrant, and ironic with an elevated streetwear aesthetic for young women.
Prints make a considerable amount of Freakisthenewblack because it is one of the main elements of our expression. Each print is innovative, well thought of and designed with the latest techniques. The dyes and materials we use for our prints are ecologically inert, meaning they are human & nature friendly and does not contain harmful components.